![]() ![]() ![]() As players walk up to the Happy Meal, the box begins to move and grow, enveloping the wearer into a world where they can play and create. “McDonald’s is always exploring new technologies that can create new ways for consumers to engage with the brand.”Īfter strapping on the HTC Vive headgear, participants are transported into a world where the only colorful object around them is a McDonald’s Happy Meal box floating in front of the user. “Our brand has always stood for convenience and fun, so we set out to offer a glimpse into what the future of fun could look like at McDonald’s through our VR experience at SXSW,” said DeLu Jackson, Corporate VP of Global Digital Engagement. The experience premiered at the McDonald’s Loft at the annual Interactive/Music/Film festival held in Austin, Texas. ![]() ![]() This fully immersive and interactive VR experience was created by the McDonald’s global digital team in collaboration with Groove Jones, a VR software and content creation studio, using Unreal Engine 4. McDonald’s unveiled “V-Artist” at the 2016 SXSW festival, where attendees had the unique opportunity to step inside a virtual Happy Meal Box and be creative. The following article appeared in Unreal Engine’s Showcase on . McDonald’s Interactive Happy Meal Box VR Experience Debuts at SXSW ![]()
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